Dropshipping is a way of marketing products online without holding an inventory. Instead, a third-party organization is used to ship objects directly to the client on your behalf. The dropshipping model allows you to avoid buying costly warehouse spaces and to opt out of the time-consuming process of managing sales, such as picking, packing, and shipping orders, monitoring inventory, and handling customer queries and returns.
With dropshipping, you can launch a new eCommerce business or introduce a new product line without investing hundreds of dollars in stock upfront. Instead, you can test the market and adjust your product offerings if necessary without worrying about unsold inventory.
Some ways to operate a dropshipping business: working within the dropshipping program of a big eCommerce website like Amazon, eBay, or Shopify, or working with a trusted wholesale distributor who ships out specific items directly from their stock and buys through your eCommerce website or social media promotion.
Fulfilled by Amazon (FBA) is one of the most popular dropshipping methods. Amazon’s FBA program requires sellers to bulk ship their products to every Amazon warehouse to make sales. They must pay a fee for every transaction that takes place during the program. However, it can be a unique advantage for success, and they will be able to market their objects on the world’s most exclusive eCommerce website.
The success or failure of any dropshipping business depends on choosing the right products to sell. Product research is crucial to find items in high demand to generate a high sales volume. It would help if you also chose products that can be sold for a healthy markup with low competition.
When deciding which items to sell through your dropshipping business, buying items based solely on personal preference or intuition is not a good idea. To compete with established sellers, you’ll need to conduct thorough product research and analyze current sales data to predict a product’s potential performance.
When promoting your dropshipping items through social media channels, it’s essential to remember that people tend to purchase only ordinary household items through Facebook or Instagram ads. Instead, you should look for new, gimmicky, fun things that provide an essential factor and capture someone’s eye when they pop up on their feed. Fun items that also serve a practical use are almost sure to be winners.
You may also do better with finding items that aren’t readily available in local stores, as people will go online to search for these things. If something is hard to find in a local store and is also in high demand, it’s an excellent dropshipping product. A web search of the top ten most popular dropshipping products for 2019 will return mixed results, but you’ll find that each product listed has one or more of the following traits: they’re affordable, problem-solving, novelty, odd, interesting, or exclusively sold online.
You can research dropshipping products by browsing best-selling products on eCommerce websites like Shopify and Aliexpress. You can also use a product research tool like Niche Scraper that analyzes millions of products daily to display which has the most dropshipping potential. This type of software uses a single search feature to analyze millions of products in different marketplaces across the internet.