Designing promotional products that customers want to keep is the ultimate goal for businesses looking to make an impact on their target audience. But what makes a promotional product truly desirable? In this blog post, we will explore the key factors that can make or break the success of your promotional product distribution and design. From functionality and aesthetics to personalization and sustainability, we’ll cover all the bases to help you create a promotional product that customers will keep, use, and love. We’ll also share some real-life examples of successful promotional products that have helped businesses stand out from the crowd and build brand awareness. By the end of this post, you’ll have a better understanding of what it takes to design a promotional product that customers will actually want to keep and how it can benefit your business in the long run.
Plan ahead
It is important for business owners to research the products they want to give as promotional items to their customers. If you plan to distribute them throughout the year, consider the season and choose products accordingly. You should also decide on the quantity and type of products you want to print before giving them to new customers. For example, an umbrella can be an excellent promotional item during the rainy season as it will guarantee usage during the season. In summer, T-shirts and caps are popular, while jackets and hoodies are ideal for winter. Also, be aware of the special days and holidays throughout the year; maybe you would like to take advantage of Valentine’s Day. Or would you like to make unique promotional products for Independence Day? These are some examples to consider when creating a new promotional campaign. Remember, There will not be a perfect promotional product that will guarantee your brand will stick in your customer’s minds, but knowing what your customers will do or use it for is vital in ensuring the product’s longevity in their hands.
Going Beyond Pens and T-Shirts
When it comes to promotional products, many businesses tend to stick to traditional items like pens and t-shirts. However, if you want to make your business stand out, it’s worth considering unique promotional items that will leave a lasting impression on your customers.
For instance, you could consider promotional products like water bottles, phone chargers, trucker caps, or portable speakers. These practical items can be used daily, increasing your brand’s visibility and awareness.
You could also consider eco-friendly promotional items like reusable coffee cups, bamboo utensils, or seed paper products. These items show that your business cares about the environment and offer a unique and memorable touch to your promotionals.
Another option is considering promotional products that align with a specific event or occasion. For example, if you’re sponsoring a charity event, consider custom-branded socks with the charity’s logo or even temporary tattoos with your brand’s message.
In summary, thinking outside the box and considering unique and practical promotional items can make your business stand out and leave a lasting impression on your customers.
Every business is unique, and so are its promotional products.
Depending on the type of business or services you offer, each promotional item can be customized to suit your specific needs. For instance, a dentist may prefer to give away toothbrushes as a promotional item, while in other cases, you may need to consider unique promotions that will stick with your customers. If you only hand out T-shirts, you may get different results than if you offer something more functional that is related to your business. Remember that your goal is to remind customers of your business products or services, so think about what promotion will work best. Many types of promotions beyond the traditional can perform well with customers for a longer time. This is an essential factor to consider when giving away promotions to your customers.
Be interactive with any promotional product.
Interactivity and gamification can make your promotional campaigns more engaging. In today’s world, where everyone is hooked to their smartphones, social media, and emails, you can leverage this behaviour to drive engagement with your business. One way to do this is using QR codes on your promotional materials like flyers, booklets, business cards, apparel, or even vehicle decals. These codes can link to a unique promotional webpage providing more information about your business or offering exciting deals. You can also add stickers or interactive links that take customers to games or apps related to your business.
Adding attractive images, games, or other interactive elements to your promotional materials can help them stand out and keep customers curious. For example, if you’re promoting a party-type business, you can include a game that customers can play to win prizes or discounts. This approach can be efficient with younger customers, who are more likely to engage with interactive content.
By making your promotional campaigns more interactive and gamified, you can create a more memorable experience for your customers and encourage them to engage with your business in new and exciting ways.
Quality matters
You don’t necessarily have to spend a lot of money on promotional products. Sometimes, a few good-quality clothing items can work better than thousands of low-quality products. So, choose good quality items to print on before giving them to your customers. They will keep any item long, and the business message will last longer. Ask your printing company for their most recommended, long-lasting products to ensure you get the best products. Most of the time, they have affordable options that can still do the job well. However, if it’s a one-off wear, such as sponsoring a marathon or a local team’s final game, you won’t need the best quality T-shirts. It’s important to save money in any promotional campaign.
Make a design that people want to wear.
A business owner must create designs that people want to wear. Sometimes, a message conveyed through the correct type of image can be more impactful than a brand logo. Instead of making your logo the main promotional product design, try to make it more interesting by using themes, images, or slogans related to your business. For example, if you own a brewing company and want to create a promotional T-shirt, you could use icons or funny images representing beer and include your brand logo on the neck label. Alternatively, you could use a logo without any letters and place your brand name in the bottom corner. This way, your customers will know they are wearing a promotional product, but they won’t feel like they are just a walking billboard for your business. By creating designs that reflect your target audience and industry, you can ensure that your promotional products are a win-win for everyone.